Wirefly X Prize Cup was a lot of fun. It is my first time this year to be an attendee and an exhibitor. The event was well promoted locally. There were grass roots promotions like a mockup spaceship in the yard of one of the fraternity houses across from campus. There were radio promotions. There was good signage to get to the event and good police support. The parking was ample (albeit not so close to the event) and there were plenty of buses to keep things moving even at peak times.
The people there were amazing. The suppliers, investors, astronauts, government officials and other space notables were there in force. Holding it coincident with the symposium and summit is brilliant. The press were also present in force. One thing I did not note were customers. When I polled the Symposium about how many had bought a suborbital flight, only a couple raised their hands. Spending a billion dollars on spaceship development, spaceport development, regulation and hotels and housing to house spacers is only justified if there will be customers. The head end of the profit flow that will enable the industry is the customers. The customers need to be courted. There needs to be marketing, product placement, financing, a legal regime that promotes financing, attention to the customers’ desires and wants and a careful accounting of takeup. “Build it and they will come,” is not a mantra that will necessarily be realized for New Mexico.
I started Space Shot, Inc. to grow the head end. To create demand. Once there is a queue of winners waiting to fly with their money in escrow, the business case for suppliers closes much more easily. New Mexico and Peter Diamandis may need to start thinking about using the creativity they have used to incentivize suppliers to get the customers to put their money on the barrel.
I had a few recommendations for changes for next year’s event.
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